Japan – an organic market with great potential
The Japanese word "yuki" which means "organic" is well known to the Japanese population: 97% of the Japanese are familiar with this term. Every fifth Japanese person chooses to buy an organic product on a regular basis. This lifestyle is reflected in the current total volume of domestic and imported organic products which comprises a total value of over 150 billion Yen (approx. 1.3 billion US$). The demand for organic products is still rising. The recent “Japanese Organic Market” study forecasts huge potential for the green market. Along with organic food, the demand for natural cosmetics and natural textiles is also increasing. Currently, Japanese demand exceeds the Japanese supply.
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