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Second round of Natural and Organic Cosmetics Congress

  • Natural and Organic Cosmetics Congress 2009 even more international
  • Discussion forum for market experts, producers and traders

How green is the whole cosmetics sector becoming? What strategies are successful in marketing, sales and trade? These and many other issues will be discussed by international decision-makers from the fields of cosmetics manufacture, marketing, sales and trade in the CongressCenter Nürnberg from 22-23 September 2009, when the Natural and Organic Cosmetics Congress takes place for the second time. The 2009 congress will be appreciably more international in terms of participants and speakers. Last year’s event offered over 110 participants, top speakers and media representatives an ideal forum for exchanging views on current trends and generating new impetus for the strategic development of the whole cosmetics market.


Well-known speakers from science, market research, trade and industry have been engaged again for this year’s two-day programme, which will be simultaneously translated into German and English. Udo Funke, Director of the Natural and Organic Cosmetics Congress: “The market for natural cosmetics is developing extremely dynamically, so it was only logical to follow up the successful premiere with a more international congress in 2009. We are delighted to have obtained the support of noted guests, such as the global consultant and market researcher Kline Group of New York, and a number of other top speakers.” These include the keynote speakers Prof. Dr. Marcus Schögel from the Institute for Marketing at the University of St. Gallen, Switzerland, and Ted Ning, Director of Conscious Wave/Lohas, USA. Prof. Dr. Marcus Schögel’s talk deals with strategic marketing, distribution management and innovative sales forms. Ted Ning, an expert on sustainable corporate practices and their market prospects, LOHAS markets and consumer behaviour, examines the question of how LOHAS influences the world of consumption, and presents new approaches to marketing and sales with cross-marketing. The spectrum of topics for the presentations, interesting discussion panels and round-table talks ranges from best practice examples and the latest market research results to international trends and developments. 
 
Dr. Eike Wenzel, Senior Future Consultant and member of the management board of the Zukunftsinstitut, Internationale Gesellschaft für Zukunfts- und Trendberatung in Kelkheim, Germany, regards LOHAS as a core target group for natural and organic cosmetics: “Body care is just as essential for LOHAS as healthy and sustainable food. Both food and cosmetics are personal things that are physically very close to the body. Here the LOHAS community values products that give them a high degree of security with a focus on proven quality.” 
 
The organizer of the Natural and Organic Cosmetics Congress is NürnbergMesse, which with its world-leading exhibitions, BioFach for organic products and Vivaness for natural personal care and wellness, stands for know-how and expertise in this market segment. The congress management is in the hands of Organic Services GmbH, and the programme director is Elfriede Dambacher, the owner of naturkosmetik konzepte. 
 
Contact for participants:  
Organic Services GmbH, Mildred Steidle  
Congress management on behalf of NürnbergMesse  
Tel + 49 (0) 89. 820 759 08 
Fax + 49 (0) 89. 820 759 19 
naturkosmetik-branchenkongress@organic-services.com
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