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Second round of Natural and Organic Cosmetics Congress
- Natural and Organic Cosmetics Congress 2009 even more international
- Discussion forum for market experts, producers and traders
How
green is the whole cosmetics sector becoming? What strategies are
successful in marketing, sales and trade? These and many other issues
will be discussed by international decision-makers from the fields of
cosmetics manufacture, marketing, sales and trade in the CongressCenter
Nürnberg from 22-23 September 2009, when the Natural and Organic
Cosmetics Congress takes place for the second time. The 2009 congress
will be appreciably more international in terms of participants and
speakers. Last year’s event offered over 110 participants, top speakers
and media representatives an ideal forum for exchanging views on
current trends and generating new impetus for the strategic development
of the whole cosmetics market.
Well-known speakers from science, market research, trade and industry
have been engaged again for this year’s two-day programme, which will
be simultaneously translated into German and English. Udo Funke,
Director of the Natural and Organic Cosmetics Congress: “The market for
natural cosmetics is developing extremely dynamically, so it was only
logical to follow up the successful premiere with a more international
congress in 2009. We are delighted to have obtained the support of
noted guests, such as the global consultant and market researcher Kline
Group of New York, and a number of other top speakers.” These include
the keynote speakers Prof. Dr. Marcus Schögel from the Institute for
Marketing at the University of St. Gallen, Switzerland, and Ted Ning,
Director of Conscious Wave/Lohas, USA. Prof. Dr. Marcus Schögel’s talk
deals with strategic marketing, distribution management and innovative
sales forms. Ted Ning, an expert on sustainable corporate practices and
their market prospects, LOHAS markets and consumer behaviour, examines
the question of how LOHAS influences the world of consumption, and
presents new approaches to marketing and sales with cross-marketing.
The spectrum of topics for the presentations, interesting discussion
panels and round-table talks ranges from best practice examples and the
latest market research results to international trends and
developments. Dr.
Eike Wenzel, Senior Future Consultant and member of the management
board of the Zukunftsinstitut, Internationale Gesellschaft für
Zukunfts- und Trendberatung in Kelkheim, Germany, regards LOHAS as a
core target group for natural and organic cosmetics: “Body care is just
as essential for LOHAS as healthy and sustainable food. Both food and
cosmetics are personal things that are physically very close to the
body. Here the LOHAS community values products that give them a high
degree of security with a focus on proven quality.” The
organizer of the Natural and Organic Cosmetics Congress is
NürnbergMesse, which with its world-leading exhibitions, BioFach for
organic products and Vivaness for natural personal care and wellness,
stands for know-how and expertise in this market segment. The congress
management is in the hands of Organic Services GmbH, and the programme
director is Elfriede Dambacher, the owner of naturkosmetik konzepte. Contact for participants: Organic Services GmbH, Mildred Steidle Congress management on behalf of NürnbergMesse Tel + 49 (0) 89. 820 759 08 Fax + 49 (0) 89. 820 759 19 naturkosmetik-branchenkongress@organic-services.com
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