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1st IFOAM Conference on Marketing of Organic and Regional Values |
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The PowerPoint presentations from the 1st IFOAM Conference on Marketing of Organic and Regional Values are now available. The file are in PDF format.
Do not forget that you can buy the complete proceeding - with Papers and PowerPoint presentations - in paper and electronic version at our bookstore.
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Conference Welcome
- Angela B. Caudle and Gerald A. Herrmann
Organizer’s Welcome
Welcoming of Conference participants
- Roland Heckelmann
- Rudolf Bühler
- Peter Hauk
Conference Keynote
- Dr. Vandana Shiva: “From monocultures to diversity, from food monopolies to food democracy”
Welcome Addresses
- Gerald A. Herrmann
- K. S. Money
- Claus-Peter Hutter
- Walter Kress
- Dr. Alexander Kasterine
Opening Keynote
- Helena Norberg-Hodge: “Bringing food economy home”
Plenary Session A: Presentations on conference theme
- Keijo Hyvönen: “European experiences with the protection of Geographical Indications and Traditional Specialities”
- Daniele Giovannucci: “A global best practice review of studies on the income and cultural impacts of appellations or Geographic Indicators (GI) in developing regions”
- Rudolf Bühler: “A vertically and horizontally integrated farmers’ organization that started with an idea”
Parallel Session B
B1: Regional values and their market perception
- Dr. Susanne Padel: “Principles of Organic Agriculture and the marketplace”
- Gregor Maisenbacher and Man-Tzu Hung: “The OrganisT Project - Recommendations for small and medium organic shops to compete better in the organic market”
- Chris Firth: “Reviewing the emergence of regional values within the organic sector in England”
- Dr. Charlotte Lagerberg-Fogelberg: “Success factors for marketing regional foods”
B2: Campaigns and communication
- Barbara Schmal: “Sala Andes & Amazonia: promoting indigenous products”
- Claus Dörner: “The ALB-GOLD brand and the use of the regional organic label of the State of Baden-Württemberg for their products”
- Luis Monge: “Building the link between the consumer and the farm and farmer”
- Frank Gerriets: “Different solutions for consumer communication”
B3: Local and regional marketing strategies
- Katrin Portmann and Tobias Eisenring: ”Market initiatives and regional values in emerging organic markets; strategies and case studies”
- Karlheinz Knickel: “Local marketing strategies: A case study based analysis of the role of local food chains in Europe”
- Dr. Rita Schwentesius de Rindermann: “Returning to the roots of the organic ideal: The growth of the Mexican network of local organic markets”
Plenary Session C : Exemplary cases and strategies
Plenary Session D : Dealing with Intellectual Properties and Geographical Indications (GIs)
- Guriqbal Singh Jaiya: ”Presentation on Intellectual Properties and Geographical Indications”
- Dr. Frank Thiedig: “Development and experiences with Geographical Indications”
- Mukesh Gupta: “Marketing Indian organic Agri-Geographical Indications”
- Fabrizio Piva: “Italy, leading in Geographical Indications and Typical Products”
Parallel Session E
E1: Marketing strategies based on regional characteristics
- Pilar Santacoloma, PhD: “Marketing strategies and organizational structures under different organic certification schemes”
- Manju Jha: “An innovative model of organizational structures for market inclusion of small organic growers”
- Armin Kullmann: “Sustainable regional food marketing in German biosphere reserves and other model regions – from grassroots projects to professional organizations”
- Patricia W. Wangongu’u: “East Africa countries join forces through the East African Organic Products Standard (EAOPS) & the East African Organic Mark (EAOM)”
- Emma Parkin: “RAFAEL - Preserving regional cultures by promoting authentic food”
E2: The potential of biodiversity
- Dr. Ilse Köhler-Rollefson: “Local breeds as basis for poverty alleviation and rural development in Developing Countries: The LIFE-Approach”
- Christoph Zimmer: “From near extinction to successful marketing – the Swabian Hall Pig, Schwäbisch Hällisches Landschwein”
- Bruno Scaltriti, PhD: ”Valorization of medical herbs to develop rural mountain areas. A case study from northern Italy: Sprea and Lessinia”
- Dr. Franziska Staubli Asobayire: “Ways to increase the added value for local communities and collectors of medicinal and aromatic plants”
- Herwart Groll: “Cooperation with regional farmers – Experiences of (the food retailer) tegut…: a contribution to increase the net product and an effective protection of the countryside”
E3: Various cases for marketing of added value
- Dr. Walter Kast: “The Association of German Prädikat Wine Estates (VDP) - the concept of Terroir and its implementation: the German classification”
- Dr. Rainer Bächi: “Safeguarding the integrity of tea from Darjeeling”
- Graziano Poggioli: “Organic products with identity and soul - Modena Province’s successful marketing of GIs and Typical Products”
- Marco Rusconi: “Kamut, building an international product, brand and marketing”
Plenary Session F: Rural development needs collaboration
- Theresa Marquez: “The Ag of the middle project”
Keynote
- Renate Künast: “Regionen aktiv”, rural areas shaping the future”
Plenary Session G: “Organic and regional” as benchmark for traders
- Fabio Brescacin: “The comprehensive approach of an organic wholesaler adding values”
- Nina Stockebrand: “Regional marketing for organic retailers: Status quo and capabilities”
- Volkert Engelsman: “Capitalizing on sustainability - the Nature & More system”
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