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A Guide for Small & Medium Enterprises The IFOAM trade conference,
held November 5 – 8, 2003, was an opportunity for local market
initiatives to update themselves on developments Developing Local
Marketing Initiatives for Organic Products in Asia - A Guide for Small
& Medium Enterprises -affecting the organic sector worldwide. It
was also an opportunity for local market initiatives to present their
achievements, discuss their problems and learn from each other. Lessons
that have been learned in the conference panels, in a special one-day
workshop on November 9, and from the experiences of ten Asian local
marketing initiatives (case studies) are summarized as a guide for SME
organic marketing initiatives in developing countries.
Authors: Earth Net Foundation
© IFOAM 2004
Pages:
45
Contents:
Background, Marketing Strategy, Organization and Products
- Introduction
- Understanding the challenge
- Set up considerations
- Product line management
Management
- Organizing the supply chain
- Handling and stock management
- Marketing (promotion) and sales management
- Cost, margins, price setting and value addition
Sector Development
- Market assurance and certification
- Sector cooperation and market norm building
- The IFOAM Organic Guarantee System
Additional Information and Appendices
You can order the CD of this publication at the IFOAM Bookstore for 5 €.
Questions or comments? Contact the Platform Coordinator
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