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Export of Organic Products: Marketing Manual |
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This marketing guide is intended to assist exporters in emerging countries. If the market for organic products is developed cooperatively and responsibly, the familiar mistakes of conventional grocery trade may be avoided and consumers needs met. The superior quality of products should lead to the satisfaction of all concerned: consumers, producers and traders alike.
Authors: Marion Buley, Peter Grosch and Suzanne Vaupel
Publisher: Protrade – Dept. Organic Products and Fine Foods – Deitsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH
Commissioned by: German Federal Ministry for Economic Cooperation and Development (BMZ)
© Protrade 1997
131 Pages
Contents:
THE MARKET FOR CERTIFIED ORGANIC PRODUCTS
- What are certified organic products?
- The current market situation
- Framework for trade with certified organic products
PLANNING AND REALIZATION OF EXPORTS
- Company objectives
- Motives for exporting organic products
- Assessment of export potential
- Use of marketing instruments
- Making new business connections
- Handling of the export business
- Logistics: packaging and transport
Marketing Manual.pdf
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