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Exportation de Produits Biologiques: Manuel de Marketing
Ce guide de commercialisation est destiné à aider dans leurs entreprises les exportateurs des pays émergents. Pour peu qu’on s’attache à développer le marché des produits biologiques dans un esprit responsable et coopératif, les erreurs habituellement liées au commerce de l’épicerie traditionnelle seront évitées, et les besoins du consommateur seront effectivement pris en compte.

Auteurs: Marion Buley, Peter Grosch et Suzanne Vaupel

Editor: Protrade – Dept. Produits Biologiques – Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH
Commandité par: Bundesministerium für Wirtschaftliche Zusammenarbeit (BMZ)
© Protrade 1997
132 Pages

Contenus:

LE MARCHÉ DES PRODUITS BIOLOGIQUES CERTIFIÉS
  • Que faut-il entendre par produits biologiques certifiés?
  • Situation actuelle du marché
  • Réglementation du commerce des produits biologiques certifiés
PLANIFICATION ET MISE EN ŒUVRE DE L’EXPORTATION
  • Les objectifs que se fixent les entreprises
  • Considérations motivant l’exportation de produits biologiques
  • Estimation du potentiel d’exportation
  • Du bon usage du marketing
  • Former de nouveaux liens commerciaux
  • La gestion de l’exportation
  • Logistique : l’emballage et le transport
Exportation de Produits Biologiques: Manuel de Marketing .pdf


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