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Developing Local Marketing Initiatives for Organic Products in Asia - A Guide for Small & Medium Enterprises |
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Authors: Earth Net Foundation
© IFOAM 2004
Pages:
45
Contents:
Background, Marketing Strategy, Organization and Products
- Introduction
- Understanding the challenge
- Set up considerations
- Product line management
Management
- Organizing the supply chain
- Handling and stock management
- Marketing (promotion) and sales management
- Cost, margins, price setting and value addition
Sector Development
- Market assurance and certification
- Sector cooperation and market norm building
- The IFOAM Organic Guarantee System
Additional Information and Appendices
You can also order the CD of this publication at the IFOAM Bookstore for 5 €.
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