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Organic Markets in Africa |
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This Manual was comissioned by IFOAM.
Authors: Gunnar Rundgren and Peter Lustig
© IFOAM
Language: English
86 Pages
Content Preview
1. Introduction
2. Local market initiatives in Africa
- The market for organic products in Africa
- Survey of local marketing initiative
- Case studies
- Other local market research
3. The marketing strategies by selected national organic movements
- General
- Kenya Organic Agriculture Network (KOAN)
- National Organic Agriculture Movement of Uganda (NOGAMU)
- Organic Producers and Processors Association of Zambia (OPPAZ)
- Tanzania Organic Agriculture Movement (TOAM)
- The East African organic products standard and the East African Organic Mark
4. Analysis of the case studies and the Marketing strategies recommendations
- Consumer demand and promotion
- Where and how to sell?
- Geographic scope
- Price setting
- Value addition
- Product quality
- Packaging
- Customer feedback and service
- Organic assurance, certification
- Role of farmers and farmer groups
- The role of the NOAMs and NGOs
- Donors, consultants and other supporting organizations
- Governments
- Key recommendations
5. Annexes
This publication is also available in CD
(7 Euros), Hardcopy (9 Euros) and Download (5 Euros). This manual can be downloaded for free exclusively for IFOAM Members. The CD includes the manual in English. All documents are in PDF
format.
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