Export of Organic Products: Marketing Manual
	This marketing guide is intended to assist exporters in emerging countries. If the market for organic products is developed cooperatively and responsibly, the familiar mistakes of conventional grocery trade may be avoided and consumers needs met. The superior quality of products should lead to the satisfaction of all concerned: consumers, producers and traders alike. Authors: Marion Buley, Peter Grosch and Suzanne Vaupel Publisher: Protrade – Dept. Organic Products and Fine Foods – Deitsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH Commissioned by: German Federal Ministry for Economic Cooperation and Development (BMZ) © Protrade 1997 131 Pages Contents: THE MARKET FOR CERTIFIED ORGANIC PRODUCTS What are certified organic products? The current market situation Framework for trade with certified organic products PLANNING AND REALIZATION OF EXPORTS Company objectives Motives for exporting organic products Assessment of export potential Use of marketing instruments Making new business connections Handling of the export business Logistics: packaging and transport Marketing Manual.pdf Questions or comments? Contact the Platform Coordinator Go back to the Training Platform
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